Fenomena Penggunaan Kata “Anjir”, “Anjay”, dan “Bjir” dalam Interaksi Sosial Generasi Z (Studi pada Mahasiswa Komunikasi dan Penyiaran Islam UIN Ar-Raniry Banda Aceh)

Abstract

The phenomenon of using the words "Anjir," "Anjay," and "Bjir" among Islamic Communication and Broadcasting students illustrates contemporary linguistic evolution. It reflects a semantic shift that has become part of Generation Z's communication style. This study aims to identify the factors influencing Generation Z students specifically those in the Islamic Communication and Broadcasting program at UIN Ar-Raniry Banda Aceh to use these terms, the contexts of their usage, and an analysis of the phenomenon through the lens of Islamic communication ethics. A descriptive qualitative approach was employed, utilizing data collection methods such as observation, in-depth interviews, and documentation. The findings indicate that "Anjir," "Anjay," and "Bjir" are no longer perceived as profanity; instead, they serve to express emotions such as annoyance, admiration, or surprise or act as markers of familiarity in informal communication. Furthermore, the use of these terms is driven by peer environments, spontaneity or habit, and the prevailing communication style of Generation Z. When viewed through the perspective of Islamic communication ethics specifically the principles of Qaulan Ma’rufa (good/appropriate speech), Qaulan Karima (noble speech), and Qaulan Layyina (gentle speech) the use of "Anjir," "Anjay," and "Bjir" is fundamentally inconsistent with Islamic communication principles. Although their pragmatic meaning has shifted and they are not always used as expletives, these words retain negative connotations and fail to foster the virtuous linguistic etiquette taught in Islam.