Respon Mahasiswa Generasi Z terhadap Informasi Kajian Islam di Instagram: Studi pada Akun @Info_Kajian_Aceh

Abstract

The development of social media has transformed the dissemination of religious information, including through Instagram platforms. One of the accounts actively sharing information related to Islamic studies in Aceh is the Instagram account @info_kajian_aceh. This study aims to examine Generation Z's responses toward @info_kajian_aceh as a medium for disseminating information on Islamic studies. This research employed a descriptive qualitative approach using interviews, observations, and documentation as data collection techniques. The informants consisted of seven students from the Islamic Communication and Broadcasting Study Program at UIN Ar-Raniry, selected through purposive sampling. Data were analyzed using the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The findings reveal that Generation Z demonstrates positive responses toward the Instagram account @info_kajian_aceh, which are reflected in cognitive, affective, and conative aspects. In the cognitive aspect, the account contributes to increasing participants' knowledge regarding Islamic study activities. In the affective aspect, informants expressed feelings of interest, enthusiasm, and satisfaction toward the information provided. Meanwhile, in the conative aspect, the information encourages individuals to take concrete actions, such as following the account, saving posts, sharing information, and attending Islamic study sessions promoted through the account. Therefore, the Instagram account @info_kajian_aceh can be understood as an effective digital da'wah medium in fulfilling the religious information needs of Generation Z in the digital era.